Case Study: Safe Landing
When a hostile city council placed a measure on the ballot to ban helicopter traffic in a Bay area city that was headquarters for many of America’s most prominent companies, business leaders turned to The Wayne Johnson Agency for help.
An intensive research project led to a campaign that shared with voters the importance of the city’s unique status as a corporate center, and the role those corporate citizens played in supporting local schools and job growth.
Not only did the intelligently-crafted campaign succeed in defeating the onerous anti-business measure, but voters elected a new city council that recognized the value of building bridges. Post-election surveys showed voters gave unusually high favorable ratings to the local business park and their headquarter companies.