Online Strategies

Online and Social Media

The Wayne Johnson Agency offers our clients integrated social media and online strategy, design, development and implementation. This approach allows our entire team of designers, strategists and media creative specialists to work with you from creative inception to project completion.

An online and social media strategy isn’t just about a website, blog or Facebook page. We develop an overall online and social media communications plan serving as your virtual hub for audience/market integration and action.

Where Community is Built

With more than 29 years of experience in issue advocacy, ballot initiatives, candidate campaigns, crisis management and social marketing, our online and social media strategy team uniquely understands how to organize, communicate, solicit response, develop constituencies, advocate and affect behavioral change.

We believe establishing a community dynamic is just as important online as it is in the “real world.” Messages, conversations, recommendations, and decisions occur through electrons everyday; information is validated and repeated. In order to cut through, your message can’t just be good – it has to be trustworthy so your audience will act.

Advertising: Creating Awareness & Generating Actions

Online advertising can be both effective and affordable, and should always be a consideration in your overall strategy. Our advertising experts can identify your target market or constituency and understand search engine optimization (SEO), pay-per-click (PPC) and banner advertising, which includes: blog, video and social media advertising. Online advertising allows you to drill deep into your core audience – reaching them in an interactive environment.