Case Study: Piano Disc
PianoDisc is the world’s leading manufacturer of piano player systems.
Asked to analyze the company’s marketing programs, The Wayne Johnson Agency employed its proprietary research techniques to give PianoDisc not only a clear picture of their customer base, but of their dealer network, as well.
As a result of The Agency’s market studies, the company was able to confidently launch an expanded product line of new content. The Agency provided support from start to finish, including the creation of new promotional materials, the company’s first direct marketing catalogue and ongoing marketing assistance.
For PianoDisc, a company rapidly expanding into world markets, The Wayne Johnson Agency was able to help identify and develop a vitally important after-market program to support its rapidly expanding customer base.
"The Wayne Johnson Agency research team was hands-on from the first day. They showed us how to improve/grow our dealer network. They identified a huge market within our existing customer base and then worked side-by-side with our marketing team to create the collateral materials to develop that market. They are extremely focused, and they helped us become more efficient by offering solutions that help us to do the things we do best."
Tom Lagomarsino
Executive Vice President, PianoDisc