Issue Advocacy

The creation and adoption of laws and regulations can not only impact your cost of doing business, it can drive public opinion and define the way your organization interacts in the public sphere.

Increasingly, issues are won and lost based upon the ability to mobilize public support. Harnessing grassroots assets and managing a complex media corps helps create the appropriate public context. With our team of legislative and communications experts, The Wayne Johnson Agency provides a full suite of tools that can complement your lobby effort.

Coalition Building

Coalitions that harness the energies and assets of disparate groups and interests create a synergy which none of the coalition partners could achieve on their own. The Wayne Johnson Agency has successfully developed and managed some of California’s most productive coalition-based organizations, because we understand how to build ad hoc coalitions upon the subset of shared goals.

We understand that success is more than simply getting names on a letterhead. We organize, educate and mobilize coalitions for real impact. Our unique grassroots approach and coalition mobilization provides a true political force and catalyst for change.

Grassroots Advocacy

Many people talk about grassroots advocacy, but few understand how to execute a successful effort. The Wayne Johnson Agency believes in two fundamental truths about grassroots advocacy - it must truly occur from the ground up, and coalitions must be real, not merely names on letterhead. We have an unmatched record of developing and managing “ground up” advocacy efforts that will meet and exceed your expectations. When your goal requires the organization and activism of real people, The Wayne Johnson Agency can deliver.

Public Relations

Whether you need to reach millions of people - or a highly-targeted handful of key opinion leaders, The Wayne Johnson Agency knows how to craft messages that get results. When the job is changing opinion, influencing public behavior, or generating positive media attention, The Agency can put its 29-year track record of success to work for you.